Leveraging Transparency
News flash: the web is a transparent medium. Today more than ever, non-profits should be striving to act transparently to engender a sense of trust and accountability. So, it follows that Non-Profits...
View ArticleThe Value of Video
They say that a picture is worth a thousand words. So, just try to imagine the value of a video! (If you want to try to do the math, use a calculator – there are lots of zeros!) By introducing the...
View ArticleWe Eat Social Media for Breakfast
We eat Social Media for breakfast. On toast. After all, are we not all connected to the max, these days? We can’t make a dinner reservation without tweeting, foursquaring, facebooking, slidesharing and...
View ArticleLet me count the ways!
As a slight twist on the famous proverb, let me count the ways to prepare, kickoff and countdown SOMETHING-be it an event, performance, sports game, launch, etc (oh, the list goes on!). For starters...
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March Madness - Part 1 - Gathering insights from events
5 members of the global give2gether team just returned from an exhilarating week on the road in the US, where we attended two of the most exciting, innovative and thought provoking conferences on...
View ArticleMarch Madness - Part 2 - Hype, Buzz and a Mashable Post!
Social Media activity has never been more active than it has been this past month, seasoned with buzz by the barrels, a plethora of posts, mucho mentions and reams of retweets! The social media hype...
View ArticleThe Importance of Strategy
Successful fundraising campaigns do not happen by chance. Precise planning, effective time management, a great marketing strategy, and an eye for detail go a long way to ensure your campaign stands out...
View ArticleWhat makes people give? - The surprising truth behind philanthropic motivation
Any non-profit worth their salt dedicates a great deal of effort and attention to figuring out exactly what drives an individual to reach into their pockets and contribute to a cause. It’s the secret...
View Article10 Basics For Crowdfunding Success
So you want to raise money for your crowdfunding campaign, and you’re not quite sure how to go about it. You’ve seen lots of campaigns be successful, but just as many fail. So what are the secrets to...
View ArticleHigh Net-Worth Generation Meets High Net-Work Generation
There is no denying that the most generous donors tend to be older. As such, they should — and do — receive a lot of attention from fundraisers. Nonprofits cannot afford to neglect their best...
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